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Marketing can be daunting for the small business professional. In this class, you'll learn to translate your business goals into marketing materials with results. Starting with a simple business objective, you'll determine the audience for your marketing efforts, then create, design and mail a direct-mail piece to customers. Experience with Microsoft Word, Publisher and Excel is recommended. |
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Be notified when future sessions of this class open for enrollment.
Enter your name and email address below and we'll send you email notification when the next session becomes
available.
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Determine the positioning of your product or service and identify the appropriate target audience for your message
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Learn where to get additional customer names and how to compile a comprehensive customer mailing list
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Craft a message appropriate for your audience
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Design an effective direct-mail piece
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Print and mail your direct-mail piece
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Measure the effectiveness of your campaign
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Familiarity with basic computer functions and some previous experience with Microsoft® Word, Publisher, and Excel.
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Prior marketing experience or advanced computer skills are not necessary.
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- Marketing 101: it's all about positioning
- Who's your target?
- Define your message
- Design your direct-mail piece
- Print your postcards
- Mail and track your results
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