Buy online or Call 800-BUY-MYHP

Search engines 101: using search engines to market your business

Free, online classes, available 24/7: www.hp.com/go/learningcenter

Class overview

Search engines 101: using search engines to market your business Search engine optimization (SEO) is the key to creating awareness for your website, business or product. In this class, you'll learn the difference between paid search, free search and internet directories, and how to get your site to rank as high as possible in the various search engine results. You'll also learn how people search for information and how search engines index your site.
12 Ratings

Class sessions coming soon

Be notified when future sessions of this class open for enrollment.

Enter your name and email address below and we'll send you email notification when the next session becomes available.

* = required field
Your name*
Email address*

What you'll learn

  • Learn the difference between the various search engines
  • Understand how search engines retrieve information and display results
  • Review some basic paid search strategies
  • Identify what people are searching for
  • Tweak individual pages of your site for the search engines
  • Learn how the information architecture of your site affects SEO strategies

Prerequisites

  • None.

Lessons

  1. The various types of search engines and how they work
  2. Identifying and targeting the best search terms
  3. Optimizing individual pages on your website
  4. Search engine optimizing on a site level

Related classes
»  Adobe Acrobat: creating PDFs
Printable versionPrintable version » Bookmark the Learning center E-mail this page Email this site
Privacy statement Using this site means you accept its terms Feedback to webmaster
© 2009 Hewlett-Packard Development Company, L.P.